Dressing for Networking Meetups and TradeShows
- Amy Paskow
- Apr 10
- 2 min read
As I grow my new business and navigate networking events within different industries, I am watching corporate professionals and women entrepeneurs, like myself, work hard to connect. We need it to sustain our business and make sales. We get dressed up in our best "work" attire and show that we are taking ourselves seriously. Then we get in there and start the attemps at making connections.
It's well known, alot of women do things like compliment eachother, as a way to start a conversation. Its a very natural thing to do for us isn't it? The women that get approached most are wearing something, like a big puffy top, or a very vibrant dress, or strong color head to toe.. It is almost as if the attracted attendee is answering that persons call to attention which shouts, "Look! Look at my top, look at my dress, and my lipstick!!" And of course we do, as the natural instinct is to approach that loud thing and get a better look at it.

Then something happens in which there seems to be a discomfort in the conversation. That loud garment or dress becomes this "barrier", like a giant flower arrangement in the middle of the table that we wish we could just slide to the side. It stays in the conversation, like an extra person, sucking up the energy. And the conversation depth level gets minimized or even dries out.
The other problem that happens at these events, is, there are alot of people trying to do that very same thing. And no one can hear or see eachother as it is VERY loud in there. And then your loud color or dress is competing with other loud colors or dresses. Its all very exhausting.
This is where "personal color" becomes the most important thing you exude. It is the thing that will keep you in that conversation longer if it is vibrating in harmony, with you. Giving you your voice. What does this mean?
Well, think of it like this.. why would you want a loud color that doesn't speak to who you are, as your spokesperson? Do you know which color would be the best advocate for your personality and what you have to say?
Tip: It might not be a bright one.
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